Domino’s Pizza is bringing a big change to how it looks and sounds. The company has updated its logo, colors, and packaging, and even added a brand-new jingle.
With these updates, Domino’s wants to stay fun, bold, and modern while reminding everyone why it’s still one of the most loved pizza brands in the world.
Domino’s New Look
The new design is all about energy and confidence. Domino’s has made its red and blue colors brighter and bolder to make the brand more eye-catching.
For its premium pizzas like the Handmade Pan and Parmesan Stuffed Crust, Domino’s will now use black and metallic gold boxes that look sleek and modern.
The company also introduced a new font called Domino’s Sans, which is thicker and more playful. In some places, you’ll even see the name written as “Dommmino’s” — with an extra “m” — to match the new jingle and add personality to the brand.
The New Jingle by Shaboozey
To go with its new look, Domino’s teamed up with Shaboozey, the Grammy-nominated artist behind the hit “A Bar Song (Tipsy).” Together, they created a new jingle called “Dommmino’s.”
Shaboozey said he was excited to be part of this project because pizza brings people together from all walks of life.
“Pizza is that one food that connects everyone — different generations, cultures, and tastes — and no one does it better than Domino’s,” he said. The jingle reflects that sense of fun, togetherness, and comfort that pizza represents.
When Will the New Branding Be Seen?
Domino’s says customers will start seeing the new logo, colors, and jingle gradually. The updated branding will appear on store signage, TV ads, social media, the Domino’s app, and website over the next few months.
According to Kate Trumbull, the company’s executive vice president and global chief marketing officer, this isn’t about fixing problems. “Most companies rebrand when they’re struggling, but Domino’s is growing. This refresh is about staying our best — it’s vibrant, bold, and fun. It’s pizza!” she said.
Domino’s Strong Sales Performance
Even before this rebrand, Domino’s was already doing great in sales. According to market research, the pizza giant has outperformed its rivals despite a tough global economy.
- In 2024, global sales went up by around 6%.
- In the first half of 2025, sales increased another 5%, reaching a total of $9.1 billion across the U.S. and international markets.
The brand’s recent success comes from new products like the stuffed-crust pizza, launched in March 2025, and its new partnership with DoorDash in April, which allows customers to order Domino’s through the DoorDash app.
Comparison: Old vs. New Branding
Here’s a quick look at what has changed:
| Feature | Old Branding | New Branding |
|---|---|---|
| Main Colors | Regular red and blue | Brighter red and blue |
| Premium Pizza Boxes | Standard boxes | Black and metallic gold boxes |
| Font Style | Basic Domino’s font | “Domino’s Sans” (thicker) |
| Name Design | Domino’s | Dommmino’s (extra “m”) |
| Music | Old sound | New jingle by Shaboozey |
| Rollout | Existing look | New look in next few months |
Why This Matters
This rebrand shows that Domino’s wants to stay ahead of the competition and continue to attract both loyal and new customers.
The bright colors, sleek boxes, and fresh sound make the brand more modern and recognizable. It’s a smart move that connects the visual and emotional side of pizza — joy, comfort, and togetherness — all in one.
Domino’s new logo, colors, and jingle are part of a larger plan to keep the brand fun and exciting. With black and gold packaging for special pizzas, a bold font, and a catchy tune by Shaboozey, Domino’s is reminding everyone why it’s still the world’s go-to pizza brand.
The company’s growth shows that when creativity meets quality, success follows. Domino’s is proving that even in changing times, the love for pizza never fades.
FAQs
Why did Domino’s change its look?
To stay modern, exciting, and reflect the fun spirit of pizza.
Who made the new Domino’s jingle?
Grammy-nominated artist Shaboozey created the new song “Dommmino’s.”
When will the new look appear everywhere?
Over the next few months, you’ll see it on stores, TV, the app, and social media.
