On September 29, 2025, Starbucks officially launched its Protein Lattes and Protein Cold Foam drinks across the U.S. and Canada.
This launch marks a big step in the coffee giant’s Back to Starbucks strategy, which aims to modernize the menu with innovative, health-focused, and hype-worthy beverages.
The new lineup gives customers the ability to enjoy their favorite Starbucks beverages while getting an extra 12–36 grams of protein per grande (16 oz) serving.
This is the brand’s response to the rising popularity of protein-based diets and the viral “proffee” trend.
What’s New in the Protein Lineup?
1. Protein Cold Foam
Starbucks has expanded its customization options with Protein Cold Foam add-ons. Available flavors include:
- Banana
- Vanilla
- Sugar-Free Vanilla
- Chocolate
- Matcha
- Salted Caramel
- Brown Sugar
- Pumpkin (seasonal)
- Pecan (seasonal)
Each Cold Foam topping can add about 15g of protein to your drink. The typical upcharge is around $2 (prices may vary by location).
2. Protein Lattes
Starbucks baristas now prepare protein-boosted milk by blending 2% milk with premium whey protein. These new Protein Lattes pack in 27–36g of protein per grande, depending on flavor and whether you choose hot or iced:
- Sugar-Free Vanilla Protein Matcha (28–36g)
- Sugar-Free Vanilla Protein Latte (27–29g)
- Protein Matcha (28–36g)
- Vanilla Protein Latte (27–29g)
You can also substitute protein milk in any Starbucks milk-based drink for about $1 extra, adding 12–16g of protein instantly.
Protein Drink Flavors to Try
- Iced Banana Cream Protein Matcha – A refreshing matcha latte topped with banana protein cold foam (24g protein).
- Iced Vanilla Cream Protein Latte – Creamy and smooth iced latte topped with vanilla protein cold foam (26g protein).
- Chocolate Cream Protein Cold Brew – Starbucks’ signature cold brew with layers of chocolate protein cold foam and vanilla syrup (19g protein).
Quick Look: Protein Drinks at Starbucks
| Drink | Protein (Grande) | Price/Upcharge | Notes |
|---|---|---|---|
| Iced Banana Cream Protein Matcha | 24g | Menu price | Dessert-style with banana foam |
| Iced Vanilla Cream Protein Latte | 26g | Menu price | Sweet, smooth vanilla flavor |
| Chocolate Cream Protein Cold Brew | 19g | Menu price | Balanced chocolate + cold brew |
| Sugar-Free Vanilla Protein Matcha | 28–36g | Menu price | Zero-added-sugar choice |
| Sugar-Free Vanilla Protein Latte | 27–29g | Menu price | Classic espresso taste |
| Protein Matcha | 28–36g | Menu price | Strong green tea kick |
| Vanilla Protein Latte | 27–29g | Menu price | Rich vanilla comfort |
| Add Protein Cold Foam | +15g | +$2 | Works with most drinks |
| Protein Milk Swap | +12–16g | +$1 | Add to any hot/iced drink |
Why Starbucks Added Protein Drinks
Protein-rich coffee beverages have been trending across fitness and lifestyle communities, as more people look for drinks that fuel energy and keep them full longer. Starbucks is meeting this demand by offering daily, accessible options without needing supplements or blender bottles.
By combining the familiar taste of Starbucks lattes and cold brews with protein-focused innovations, the chain is strengthening its position as a go-to spot for both taste and nutrition.
Starbucks’ launch of Protein Lattes and Protein Cold Foam drinks is more than just a menu update—it’s a lifestyle shift.
With customizable protein add-ons, flavors ranging from matcha to chocolate, and up to 36g of protein per grande, the coffeehouse has made it easy for anyone to boost nutrition while enjoying their favorite drinks.
Whether you’re into sugar-free options, seasonal flavors, or simply want more from your coffee, Starbucks now has an energy-boosting option designed to fit your routine.
FAQs
Are the new protein drinks available everywhere?
Yes, Starbucks has made the Protein Lattes and Cold Foam lineup available nationwide across the U.S. and Canada starting September 29, 2025.
Can I add protein to any Starbucks drink?
Yes, you can substitute protein-boosted milk in any hot or iced milk-based drink for $1 extra, or add Protein Cold Foam for about $2.
How much protein do these drinks actually have?
Depending on the drink, a grande can range from 19g to 36g of protein, making them one of Starbucks’ most filling beverage options yet.
